Apple. A ‘Shot on iPhone’ campaign created at TBWA\Media arts lab for Apple which went live in the Middle East during Ramadan & Eid 2019. The campaign consisted of multiple 15” & 10” TVCs & social films, a number of giant billboards in the UAE and Saudi Arabia, store take-overs all around the region, as well as bespoke posts on the global @apple instagram page. Created with Ruud Kool, Diego Arellano & Stephen Hancock. Shot by Ola A. & Mansour S.