Gymbox. A gym with a live DJ, neon lights and people chucking massive heavy balls off the walls. It’s for the hard core gym goers, so we wanted to show it how it is; broken people after a workout at Gymbox. Joey L shot the campaign with models plucked from the real Gymbox clientele, whilst our client was doing push-ups on the shoot (for real). Made at Albion with Neil Ritson & Debs Gerrard.